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| iPhone 5SE |
The reports are that apple is working on a budget and 4 inch
screen model of new I Phone which is called iPhone 5SE. This cheaper version of
iPhone will be launched at an Apple event on 15th of march 2016
along with its line of tablets iPad and iPad Air 3. As by the time Apple is
selling millions of iPhones worth billions of dollars, ever since the launch of
iPhone in 2007. Question is why they bother to make a smaller and cheaper phone
if the customers are happily buying overpriced phones like hot cakes.
"Apple is selling millions of iPhones worth billions of dollars, ever since the launch of iPhone in 2007"
To get the answer we have to look back to the history of the
iPhone. The original iPhone was launched back in 2007 by legendary Steve Jobs.
Right from the start of its launch, iPhone took the smart phone marker with
storm and its sales are increasing year by year with every new iteration,
breaking records set by the previous one. From first iPhone to iPhone 5S
company stick to 4 inch screen size, but due to abundance of large screens
android flagships Apple pushed the screen size of iPhone to 4.7” and 5.5’ with iPhone
6 and 6Plus.
In 2015 Apple’s new
line of iPhones has same 4.7’ and 5.5’ screen sizes. Although the Apple reaped
a record profit in last quarter of the years but at the same time the sales of
its phone are not up to assumptions. Analysts said that the iPhones sales will
be low this year which means that for the first time in iPhone history Apple
will see a decline in demand of its phone. Thanks to the low economic growth of
global economy and spatially of Chine because in recent years it’s the biggest
iPhone market after USA beating the iPhone sales in Europe.
"in recent years China is the biggest iPhone market after USA beating the iPhone sales in Europe"
The demand of the iPhones will also be low due to other
factors like saturation of the global smart phone market and lake of innovation
in new iPhones models and stiffing of the competition due to new players in
smart phone market. Its worth mentioning that the new iPhone design is same as
the phones in previous years and with little modification of underneath
hardware and no striking feature to attract the customers to dump the previous phone
and rush for the new one.
Now due to slowing down to intake of new iPhones in the
developed world Apple wants to continue current string of sale by invading new
market in developing countries like India and Nigeria. In these countries smart phone market is
rapidly expanding but due to low per capita income majority can’t afford to buy
a high end device likes of iPhone or Samsung Galaxy S series. So major player
in these markets are not high end devices instead budget smart phones are the
devices which rule this deprived world.
"due to slowing down to intake of new iPhones in the developed world Apple wants to continue current string of sale by invading new market in developing countries like India and Nigeria"
So the path is clear for Apple, if it wants to grab its
chunks from developing countries then it has play by “bugdet rule” i.e company
has to offer a smart phone whose prices, style and features can stand tall with other budget phones of
Xiomi, Huawei and Samsung. And here the phone manufactured by Apple for this
purpose naming iPhone 5SE.
This 4 inch screen phone will be much lower in price than
iPhone 7 and 7Plus. Apple is hoping that with the help to this it will increase
its presence in developing markets too. So as iPhone name has a crazy brand following
its more likely that this budget phone will take the emerging markets by storms
and will boast Apple’s slumping share values.
" iPhone name has a crazy brand following its more likely that this budget phone will take the emerging markets by storms and will boast Apple’s slumping share values."
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